Photograpy by  Lydia Harper

Photograpy by Lydia Harper


Welcome to our online store, whether you are an existing customer or have just discovered us we're pleased you’re here. EASTBYEASTWEST is an independent women's wear label established in 2008. We believe in using beautiful natural materials to create well made garments. Our classic designs can be worn year after year, gaining character with time and love.

Korean, Sunu Lee is the label’s founder along with her English partner Daniel. Sunu studied for her MA at the London College of Fashion in 2004 before establishing the current label. Daniel also has a design background and after graduating from Goldsmiths' College worked as a Graphic Designer before focusing his time on the label.

Sunu designs everything herself and manages the production with small scale producers in Seoul, South Korea. These are not the kind you might imagine, they only have a handful of employees and only work with quality focussed labels like ourselves. The tailors & seamstresses are very skilled at what they do and actually in short supply in present day Korea. We also produce some designs which are Made in UK.