Welcome to our online store, whether you are an existing customer or have just discovered us we're pleased you’re here. EASTBYEASTWEST is an independent women's wear label established in 2008 by Sunu Lee & Daniel Lidell. We believe in using beautiful natural materials to create well made garments. Our classic designs can be worn year after year, gaining character with time and love.
Working from our studio in Frome, Somerset we create two ready-to-wear collections per year. The garments are mostly produced in Seoul, S Korea, with trusted manufacturers, who provide safe working conditions and decent wages for their employees. These small-scale producers only work with quality focussed labels like ourselves and have excellent policies on waste management & the environment. In fact, all materials left over from the production cycle are recycled into new household products or insulation, which is great. We also produce some designs in the UK.
Sunu gained an MA from the London College of Fashion in 2004 having previously completed her undergraduate studies in Seoul. I graduated from Goldsmiths' College and worked as a Graphic Designer when we were based in London. Now based in Somerset I work with Sunu on all aspects of the business.