Welcome to our online store, whether you are an existing customer or have just discovered us we're pleased you’re here. We are an independent women's wear clothing label established in 2008. We offer products which are thoughtfully designed and well-made. Our clothing is made using natural materials which offer comfort and beauty and in designs which can be worn year-after-year. We like to call it 'modern classic'.
EASTBYEASTWEST began life in London in a rather cramped lounge with a sewing machine and a lot of creativity & determination. Korean born Sunu Lee is the label’s founder along with her English partner Daniel. Sunu studied fashion design in Korea and ran her own label for several years in Seoul. She then studied for her MA at the London College of Fashion in 2004 before establishing the label. Daniel has a design background and after graduating from Goldsmiths' College worked as a Graphic Designer before moving on to focus his time on the label.
Sunu designs everything herself and manages the production with small scale producers in Seoul, South Korea. These are not the kind you might imagine, they only have a handful of employees and only work with quality focussed labels like ourselves. The tailors & seamstresses are very skilled at what they do and actually in short supply in present day Korea. We also produce some designs which are Made in UK.